You Got This Olimpiadi 2024

Adidas’ new ad, created by TBWA\Neboko, follows a group of athletes including sprinter Noah Lyles, marathon world record holder Peres Jepchirchir, and Turkish swimmer Sümeyye Boyaci as they shrug off the pressures they face, aptly set to Under Pressure by Queen and David Bowie.

The film is intended to be uplifting, tying in with the brand’s motivational campaign You Got This, and comes off the back of research indicating that one in five athletes lack confidence in their abilities.

It was a real pleasure to light this project with Minka Farthing-Kohl being part of the lighting team.

Director: Matt Baron
Agency: TBWA\Neboko
CCOs: Darre van Dijk, Andy Jex
Production Company: Partizan London