The experience people get from drinking Minute Maid makes them feel good. Minute Maid wanted to bring that to life visually and in our communications worldwide.

The Coca-Cola Company has unveiled a brand-new look for its popular juice brand, Minute Maid in what is the beverage's first-ever global rebrand.

The refreshed look, which is accompanied by a refreshed visual identity and global campaign, will see the full Minute Maid portfolio sporting a warm, lively color palette inspired by the bright tones of fresh, ripe fruit.

Director with Production Designer Perry Newberry on the global Minute Maid campaign in 2023